I’m a freelance designer and art director with experience in merch, branding, and online marketing. I love taking ideas from concept to production, helping creative brands shape their visual identity, merchandise, and bring campaigns to life.
EXPERIENCE
Merchstore
Branding, Design & Production
2023-2025
Led end-to-end merchandise projects, from concept and design briefs to production and delivery, translating brand identity into tangible products using Adobe CC.
(International) Tour merchandiser
2022-2025
On site merchandise logistics and sales for festivals, pop-up shops and (international) touring artists.
EDUCATION
Melkweg
Junior Marketing
2022-2023
Planned, created, and scheduled social media content across platforms, managed targeted paid ads to grow audiences, and executed email campaigns including newsletters and press releases.
Online Marketing & Content (internship)
2022
Planned and created cross-platform social media content, updated
websites, and worked on email campaigns.
Amsterdam Fashion Institute (AMFI)
International Fashion & Branding
2018-2022
Specialization: Visual Culture
Minor: Creative Start-up (HKU University of Arts Utrecht)